Sephora Ultra Smoothing Primer (Sephora)
I recently started using primer (hello age...). And while you can certainly get primer at Sephora for double or triple the price of the Sephora brand primer ($16) - there's no need to! This primer evens out your complexion and gives makeup (especially eye shadow) longer staying power. And it really makes a big difference! I will take any product that gives my skin some of the glow and appearance of years past... you really can't put a price on that ;) But for under $20, this product has an excellent return on investment!